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The Memory Project was my first major professional endeavor. I was working as a graphic design intern at AC, then Centre for the Living Arts, throughout the beginning stages of this large scale exhibition. Upon being hired full time after graduation, I had the opportunity to work with global design consultancy, 2x4, to implement a new brand for the organization and its inaugural exhibition. I worked closely with 2x4 to bring the show to life, creating print and digital collateral for the launch and throughout nine months of programming.
Futures Project was a game changer for me. I worked closely with 2x4 and visionary executive director, Bob Sain to create all of the exhibition graphics and educational and promotional collateral for the show. In addition to the awe inspiring exhibition, Futures Project included a media installation, education programs, public forums, films, and workshops. Our continued partnership with 2x4 provided me with valuable training in exhibition design, technical craftsmanship and maintaining organizational brand consistency.
As the marketing and communications manager at The Community Foundation of South Alabama, a nonprofit organization promoting charitable giving in our region, I was responsible for designing and distributing all print and digital marketing materials. During my time at the Foundation, I worked with the grant-making department to train small agencies in basic marketing skills and brand building. I also led a committee of seasoned fundraisers and event specialists in planning multiple events throughout the year, including the Foundation’s annual luncheon.
As part of a graduate level branding course, I worked with a senior graphic design student to brand a fictitious local restaurant, including a logo and brand assets, stationery, and a print and online ad campaign. The student acted as client, providing feedback throughout the process and designing packaging in compliance with the completed style guide.
